MUSIC VIDEO: DAWN FADES “DRUGS”

“Best International Music Video” Santiago Horror Film Festival, “Honorable Mention” Happenstance Horror Fest, “Official Selection” Los Angeles Horror Film Festival.

I developed an ambitious concept that weaves five kaleidoscopic vignettes and five surreal performance segments together into a true love letter to horror. As the video’s lead samples each colorful ‘drug’ and flips through TV channels, the band transforms into Italian giallo slasher villains, found footage ghosts, deranged birthday party clowns, blood-splattered zombies, and—in a surprising twist—sock puppets on a kids’ show.

The sock puppet segment required the most extensive planning by far, as the puppets were accurate doppelgängers of all five band members—down to their exact hair, tattoos, and instruments. I crafted every element by hand, from cutting little vests out of fabric to gluing tiny knobs and strings onto mini foam-board guitars.

All Production Design, Art Direction, Costumes, and creature/practical fx were done by me.

Check out the behind the scenes images below!

BTS of the homemade “blood cannon”.

BTS of the sock puppets in action!